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Marketing Lessons from ‘The Man With the Golden Voice’
If the baritone extolling the virtues of Kraft’s “homestyle” macaroni and cheese in a new commercial sounds familiar, that’s because it belongs to Ted Williams — aka “the man with the golden voice.” A...
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Subscription Prescription: Who Will Pay — and How Much — for Online News?
On March 28, The New York Times launched its second online subscription model in nearly six years. And earlier this year, News Corp. launched a newspaper called The Daily, available exclusively on...
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